About
About
About
About
Build a modern, agile, smart, and sustainable advisory for the modern era.
Build a modern, agile, smart, and sustainable advisory for the modern era.
Build a modern, agile, smart, and sustainable advisory for the modern era.
Build a modern, agile, smart, and sustainable advisory for the modern era.
Blue6 Agency, LLC
You Built the Brand, Service or System...
We help you scale it, license it, and monetize it.
Blue6 is a Business Development Agency for your Most Valued Assets
Market Acceptance Research
What is the Probability of Success?
Protection, Licensing, and Organizational Structure.
(It's not franchising)
Licensing Type & Implementation
(Approved Uses and Restrictions)
Build Scalable and Sustainable Growth
Scale & Marketing Assets
We bring 35+ years of Planning, Implementation, and Execution Experience.
Over 2,300 projects since 1990
Scaling through Licensing Has Inherent Advantages
You built the brand, service, or system; it's proven to be a success, but what now?
​
Franchising can be daunting, filled with regulations and complications. Franchising combines high upfront build-out costs with ongoing operational costs to the Franchisor. Franchising is significantly more regulated by the government than licensing.
​
Licensing is simpler and far less complicated. Licensing grants defined rights to intellectual property, giving someone permission to use specific intellectual property (IP), such as a brand, a patent, a process, marketing collateral, software, or a trademark, without managing how they run their business. Many entrepreneurs prefer it over the franchise model.
​
​Licensing agreements are governed primarily by general contract law and intellectual property (IP) law rather than specialized industry-specific oversight.​​​
​
By The Numbers
35+
Years of Experience
2,300
Projects to Date
32m
Revenues Created
(Estimate Based on Self Reporting)
22
Team & Faculty Members
STEP ONE
​
Assessment of assets and proof points of success.
STEP TWO
​
Market Acceptance Research
STEP THREE
​
Development of legal and business development assets.
STEP FOUR
​
Full market launch for the licensed asset.
Core Elements of Successful Licensing
Intellectual Property Ownership: The licensor must legally own or control the trademarks, copyrights, or service marks before entering any agreement.
Exclusivity and Scope: The licensing agreement must state whether the license is exclusive (only that licensee can use it in a specific space), sole, or non-exclusive (the owner can license it to multiple parties).
Territory and Channels: Define the exact geographic regions (countries, states) and distribution channels (retail, wholesale, online) where the brand or service can be used.
Term and Renewal: Set a clear start and end date, along with conditions for renewal or performance benchmarks.
Financial Terms
Royalties and Fees: Licensees typically pay an upfront fee, a minimum guaranteed royalty, or a percentage-based royalty calculated from net sales.
Auditing Rights: The agreement should grant the licensor the right to audit the licensee's financial records to ensure accurate royalty reporting.
Quality Control and Protection
Brand Standards: The licensor must retain approval rights over how the brand, logo, or service is presented, marketed, and delivered to protect its reputation.
Enforcement and Risk: Both parties need clear rules on who handles trademark infringements, legal liabilities, and insurance compliance.
Termination Clauses: Include explicit exit triggers—such as poor performance, failure to pay, or behavior that damages the brand's reputation—plus a ramp-off period to wind down operations.
​
